Consistent, authentic, platform-native. Experienced, not consumed.
Consistent, authentic, platform-native. Experienced, not consumed.
Consistent, authentic, platform-native. Experienced, not consumed.
Consistent, authentic, platform-native. Experienced, not consumed.
Consistent, authentic, platform-native. Experienced, not consumed.
Consistent, authentic, platform-native. Experienced, not consumed.
“Above all else, show the data.” — Edward R. Tufte
A one-pager showing the YoY analytics from my first two quarters implementing the "BOI" strategy with @Varlo.Apparel.
Kenan Convey Varlo Apparel Data (pdf)
DownloadThe "BOI" Content Strategy
BESPOKE, OMNI INFLUENCE ENGAGEMENT STRATEGY
- Diverse mediums of content distributed intentionally and consistently to create depth and maximize reach.
- Messaging tailored to the audience most engaged on the platform.
- Creative that statistically performs best on the platform.
campaigns I SHOT, EDITED AND DISTRIBUTED
Phantom Product Launch
A launch video showcasing the personal story behind the design, allowing the target audience to emotionally connect to the product.
Phantom re-target
These short, social native videos make for a great tail to a campaign, keeping an audience warm and reinforcing brand perception.
product Launch PHotos
varlo apparel 2024 spring launch
Core Line Launch
Varlo Apparels Spring 2024 Product Launch Video
Core Line Re-Target
Shared after launch, these short videos are intended to drive your audience through the funnel.
Oceanside 2024
Grab interest
These simple, social native-styled videos are intended to build excitement around the event, shared out ON race day.
Longform Vlog
Informal production intended to engage existing community members, this docu-style capture is effective at building team culture and creating a sense of "FOMO" across the community.
Reformatting to be platform native is more than changing the dimensions.
This short-form cut-down video highlights the best moments from the event. These videos are used as a CTA to view the long-form version.
OCEANSIDE stills
more photography
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